According to Juniper Research, the total mobile coupon redemption value will reach $6 billion in 2014, nearly double the $3.4 billion in 2010. Mobile bar code programs save customers time and money by extending promotions to their mobile phones, the one item that is rarely forgotten at home. In the past we’ve discussed the benefits that mobile coupons provide to retailers, but they’re also being used to drive sales in hospitality.
In the fast paced environment of quick serve restaurants it is critical to keep register lines moving. Mobile bar codes are captured quickly and there is no need to search for paper coupons or plastic loyalty cards. Quick Serve Restaurants have begun utilizing mobile bar codes to replace items such as:
- Paper coupons
- Game pieces
- Loyalty and gift cards
And mobile bar codes are also being used to provide consistent brand awareness to drives sales.