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Successfully Deploying & Managing Mobile Solutions in Retail

Your IT department already has its hands full supporting day-to-day operations. Adding a mobility deployment to their to-do list may be overwhelming. Given the complexities of a big business-critical project like a retail mobility solution, retailers can go it alone, solving each problem as it surfaces, or draw on retail industry experts like DecisionPoint Solutions…

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6 Myths About Personalization

There are some pretty strange ideas about what personalization means out there in internet-land. Just scroll through your “spam” email folder to see what I mean. Yet personalization – the delivery of individualized targeted offers – is “the next big thing” in retail according to many experts. CEB’s B2C Marcomm Personalization report indicated that marketers…

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