Our retail experience along with our mix of hardware, software, services and lifecycle management, provides a complete solution and enables DecisionPoint to support to our customers.

computer imagery, boxes and handcart with box on top of smartphone

6 Myths About Personalization

There are some pretty strange ideas about what personalization means out there in internet-land. Just scroll through your “spam” email folder to see what I mean. Yet personalization – the delivery of individualized targeted offers – is “the next big thing” in retail according to many experts. CEB’s B2C Marcomm Personalization report indicated that marketers…

woman scanning product with smartphone in refrigerator section

Are You More Connected Than Your Shoppers?

Many retail stores face a growing challenge. As more and more technology falls into the hands of consumers, some shoppers are leaving traditional retail associates behind. This is seen in Zebra Technologies’ 2017 Global Shopper Study. According to their survey, fully one half of millennial shoppers feel they are better connected than the actual retail…