Prioritizing guest experiences is vital for ski resorts. Removing friction from the processes that get skiers on the slopes can increase guest satisfaction and build loyalty. Ski resorts that rely on paper-based and manual procedures face challenges with lost revenue, long lines, limited inventory visibility, losses from ski pass sharing, and a greater demand for labor. Fortunately, RFID can help resorts overcome these challenges. Ski resorts that leverage RFID technology can see a new level of guest satisfaction and efficiency that helps their businesses thrive.
How Do RFID Tags Work?
Radio-frequency identification (RFID) tags hold data about the item they’re attached to, whether it’s a pair of rental skis, apparel in the gift shop critical asset management, or a ski pass. RFID readers capture the signal from the tag and translate it into data.
RFID tags hold significantly more data than a barcode. Moreover, tags can be updated, for example, to reflect the last time equipment received service or expiration dates. Resorts can also benefit from powered tags that send a signal, i.e., active RFID. Ski resorts can leverage this technology to locate equipment or assets.
Ticketing & RFID Ski Pass Management
Managing tickets and ski passes is one of the primary use cases for RFID. Ski resorts can issue passes with RFID chips embedded in them, automating access control as guests move through areas of the resort and use ski lifts. RFID doesn’t require a line of sight to collect data, so guests simply have to walk past readers to gain access.
RFID can also increase security, helping to ensure that only the person who purchased the pass is using it. Although the penalties for sharing passes can be steep, people still attempt to find ways around the system. RFID, when combined with gate or reader management, can help increase revenue by reducing unauthorized pass sharing.
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Gift Shop Inventory Management
RFID can also streamline gift shop or pro shop inventory management. RFID tags on merchandise allow the shop to automate inventory counts, updating them as items sell. Because RFID readers don’t need to establish a line of sight to read tags, shop employees can quickly replenish displays and complete cycle counts in less time.
RFID technology can also be a part of interactive digital signage or self-service systems, which can give ski resorts a greater ability to upsell when guests visit their shops. Additionally, anti-theft systems leveraging RFID can prevent losses, particularly of branded ski wear and high-end goggles or other accessories.
Keeping Track of Rentals & Assets
Some guests rely on rental equipment to enjoy the sport. RFID tags designed to withstand wear and harsh weather are ideal for rental management. With RFID, ski resorts know exactly what’s available to rent and when skis, boots, poles, and helmets are due back. RFID also gives employees a way to locate misplaced equipment or track it as it moves from cleaning or repair back into inventory. Visibility into rental equipment availability helps guests plan their days, enhancing their visits to the resort.
Similarly, tracking your assets and machinery is a great use case for RFID at your ski resort. Tag everything you need to track, especially if it can be picked up and moved. This can help you keep tabs on all your tools and investments so that you have them when you need them.
Your RFID Ski Resort Management Solution
RFID technology can provide your ski resort numerous benefits that prevent losses, enhance guest satisfaction, and increase efficiency. But you need a technology and managed services provider to deploy your system with expert precision.
DecisionPoint Systems has successfully implemented RFID systems for ski pass management, inventory control, rental management, and more. Our nationwide team can also provide services where you are, meeting you on the mountain and supporting you throughout the life of your RFID hardware and software. Contact us for more information!
