We live in a “right now” world. And with the world at their fingertips through their mobile devices, customers now expect a personalized in-store experience they can’t get online. To improve the in-store customer experience, retailers are equipping their associates with powerful mobility solutions to assist shoppers in their quest for fast fulfillment. Store employees are now free to roam the aisles to help customers select a product, make a purchase and earn their loyalty, all without having to leave their spot on the floor.
1. Increase Order Volume with Digital Product Catalog
Retailers hate losing sales, especially for items that are normally in stock. If a customer seeks a product that’s not in the store, store associates can use mobile devices to search for the item across your entire product inventory. This “endless aisle” approach to sourcing inventory means that store locations are no longer limited by what’s in stock at one specific location. In real time, associates can use their mobile device to immediately find what the customer wants, capture the sale and boost their brand by being responsive. Doing this consistently nurtures a customer-centric shopping experience that will increase sales and loyalty. And your chances of losing sales gets slimmer.
2. Timely Product Delivery Through Seamless Order Management
Timely delivery of shipped orders creates happy customers, and happy customers leave good reviews. Good reviews boost credibility and help other shoppers make a decision to shop with you. When a customer makes an order through a sales associate equipped with a mobile point of sale device, human errors in fulfilling the order are nearly eliminated. Seamless order management translates into customer satisfaction when the correct product is shipped quickly with real-time email or text updates on the status of their order.
DecisionPoint’s 2020 Product Catalog
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3. Real Time Access to Inventory
While retailers hate to lose sales, they also hate spending extra on inventory to ensure availability. Mobility solutions provide retailers with real time access to inventory, so stores can scale inventory up or down as needed. If a hot item is flying off the shelves, store employees can act quickly by actively checking inventory throughout your locations and order directly to the store to eliminate gaps in inventory.
4. Offer Product Comparison to Gain Customer Confidence
Shoppers love to compare products and with retail mobility solutions, you can help them. Shopping through the Internet has provided consumers with plenty of information to compare products and make a decision. Retail associates with mobile devices can help in-store customers compare features and pricing with similar products from other brands, asking questions to help the customer clarify their needs and making a case for purchasing for your store now. It’s now common to see customers browsing store shelves and using their smartphones or other devices to comparison shop online. While you may be concerned about losing the sale, unless the other store offers the same level of service, you’ll earn the customer’s trust.
5. Integrating a Mobile Payment Gateway
Among all the technical complexities of implementing and using a retail mobility solution, offering mobile payment options is easy, relatively inexpensive, and is another way to show customers that you understand their needs and are ready to serve them.
One of the major benefits of offering mobile payments is that it streamlines promotions and loyalty programs for the customer. Shoppers no longer need to keep your loyalty card on their keychain or a punch card in their wallet. Each mobile payment is automatically correlated with the customer’s loyalty program profile.
Customers love mobile payments because they’re fast. Offering this payment option means you respect the customer’s need for speed. Some customers prefer to make payments with their smartphone, so you’ll be more likely to win their business with a mobile payment option.
Retailers can also save money by accepting mobile payments because the transaction fees are generally lower than credit cards. And, mobile payments are more secure, so you and your customer are less exposed to the risk of fraud.
Offering mobile payments is another way for retailers to track trends. Data from mobile payments can be used to see if a certain item sells well on certain days to help ensure you’re well stocked with hot items when they’re hot.
6. Better Visibility Into Returns
Returns are a drag, literally. Because they are costly and time consuming, minimizing returns is on every retailers to-do list. Not to mention that a botched return can result in a lost customer. Mobility solutions keep customers in the loop with the status of their return with automated updates that give customers confidence and peace of mind that their replacement product or refund is in process.
About DecisionPoint:
With more than 30 years’ experience helping warehouses improve operations and profits through technology, DecisionPoint can help you find the voice picking solution that’s right for your business needs. Get the most out of your wireless ecosystem with a Wavelink voice picking system designed and implemented by DecisionPoint.
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