Enhancing Asset Visibility with IntelliTrack and VeriMy
The Challenge
American Eagle Outfitters (AEO) faced a recurring operational challenge—lack of visibility and accountability for their RF mobility equipment, specifically mobile computers and wearable scanners, across three major distribution centers in North America.
The company often lacked real-time insight into how many devices they had, where they were located, or whether they were actively in use, misplaced, or lost. This ambiguity led to unintentional losses, potential theft, and inefficiencies in day-to-day operations.
Barrier and Impact
AEO’s tracking challenges were compounded by several factors:
Technology mismatch – The wearable scanners were not Android-based and thus couldn’t support AEO’s standard device tracking software.
Lack of control – Devices had a high street value and were occasionally lost or accidentally shipped out, creating the need for better control and tracking.
Lack of real-time asset accountability – Supervisors had no immediate visibility into which users were responsible for specific devices.
Untracked consumables – Consumables like labels and gloves were also untracked, leading to stockouts and disruptions.
Manual processes – Traditional supervisory tracking methods were too manual and time-consuming to scale effectively across AEO’s operations.
The Solution
AEO partnered with DecisionPoint Technologies to design and implement a comprehensive solution powered by IntelliTrack® and VerMy™.
This integrated solution included:
IntelliTrack® IT Asset Bundle – Provided detailed visibility into mobile device inventory across all distribution centers.
VeriMyâ„¢ Integration – Allowed associates to check out Android-based mobile devices with login credentials, linking devices to specific users for accountability.
Rotational Asset Bundle – Developed specifically for AEO’s use case to track non-Android devices like wearable ring scanners.
Consumables Bundle – Though not yet implemented, AEO also chose this bundle to track the usage of consumables such as labels and protective gloves, ensuring replenishment before depletion.
The Outcome
The deployment measurable results across AEO’s distribution network:
Increased Accountability – By tying devices to individual users, VeriMyâ„¢ reduced instances of unreturned or lost equipment.
Asset Visibility – IntelliTrack enabled AEO to track exactly what assets were available, where they were located, and their status—whether in use, idle, or needing maintenance.
Operational Efficiency – With mobile access to dimensioning and labeling equipment via DTG power carts, warehouse productivity improved as employees no longer had to leave their stations.
Strong Support and Deployment – The implementation was supported by DecisionPoint’s dedicated engineers and project managers who collaborated closely with AEO’s tech team—even troubleshooting a complex deployment on their MDM system.
Future Readiness – AEO’s investment in the consumables bundle and scalable modules positions them to extend these efficiencies as their operations evolve.
Independent Processes – The automated check-in/check-out process eliminated the need for manual handoffs, freeing up supervisor time.
Condition Tracking – Adding status updates at check-in provides visibility into the condition of devices, enabling proactive maintenance and reducing downtime.
Scalable Design – AEO also plans to expand the use of check-in/check-out processes to new asset categories, including two-way radios and consumables.
Key Takeaways
By integrating IntelliTrack® and VeriMy™, American Eagle Outfitters transformed fragmented, manual device management into a fully connected, automated system of accountability.
The result:
A dramatic reduction in asset loss
Improved workforce productivity
Real-time visibility that strengthens every layer of operations
This transformation didn’t just solve a visibility problem—it built the foundation for sustained efficiency, scalability, and operational confidence across AEO’s distribution network.
Want to See What’s Possible?
Want to make IntelliTrack® part of your transformation plan? DecisionPoint Technologies helps retail and logistics leaders turn complexity into control through connected visibility and automation. Reach out to our experts today and we’ll help you gain real-time insight into your most critical assets.
American Eagle Outfitters:
Industry
Clothing and Apparel
Retail
Company Size
Global retailer with over 900 stores across North America and three distribution centers.
AEO operates a vertically integrated retail model focused on youth and young adult consumers, offering on-trend clothing and lifestyle products under the American Eagle and Aerie brands. Their fulfillment strategy relies on multiple distribution centers across North America, with operations requiring high device availability and efficient logistics.
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